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How to make airplane food palatable to even the fussiest kids. And a few adults?
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(CNN) — Just when you thought the multibillion-dollar marketing phenomenon that is Hello Kitty might have colonized every corner of the merchandizing universe in Asia and possibly reached its natural limits, we learn that planes branded with the cartoon cat are to fly to the West.
The Taiwanese airline EVA Air, which already flies five Kitty-themed planes around Asia, is adding thrice-weekly flights from Taipei to Los Angeles on September 18. A European schedule is also reportedly on the cards.
The Hello Kitty planes flying to Japan, Hong Kong, South Korea, China and Guam are A330s but for its States-side adventure the feline cat will be emblazoned on a new B777 aircraft, the world’s largest twinjet plane.
Though the B777′s livery is still being painted and its cabin interior under construction, the branding would be consistent with the existing Kitty-themed craft, Eva Air told Business Traveller.
Hello Kitty restaurant is terribly cute and its food just terrible
To put it another way, the B777 will be drenched inside and out with Kitty stuff.
On the current planes, a huge version of the garish cartoon feline perches on the fuselage in the company of other imaginary animal friends.
Cuteness starts at the gate
But it doesn’t stop there. On the inside, more than 100 inflight items bear the Hello Kitty motif, including headrest covers, tissues, utensils, snacks and soap dispensers.
And when you’re not blowing your nose on Hello Kitty or tearing her in two to get at some peanuts, flight attendants wearing Hello Kitty aprons will sell you limited edition duty-free goods branded with the cutesy animal.
Passengers’ immersion into Kitty world begins before they get on the plane.
Hello Kitty jets: 5 cutest airplanes ever
Boarding passes and baggage stickers are cat-stamped and you board the aircraft through a special Kitty-embellished gate.
In short, you might be able to miss a Hello Kitty plane just like any other, but you will never miss the fact that you are on one.
The Japanese cartoon company Sanrio launched Hello Kitty, depicted as a white female cat with a red bow in its hair, on the world in 1974.
Three and a half decades later, she was earning worldwide revenue of $5 billion a year.
Sanrio and EVA Air collaborated on their first generation of Kitty-themed aircraft in 2005.
With their latest flights, they are providing Kitty with a new aviation market to conquer.
At last: World’s first Hello Kitty Beauty Spa
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Hello Kitty planes head to U.S.
The planes serving the U.S. routes are not yet photo-ready, according to EVA Air, but we can expect them to look something like those already operating in Asia. This is EVA Air’s Magic Stars Hello Kitty jet, which flies from Taipei to various Asian hubs including Hong Kong and Japan. 
And here is EVA Air’s Happy Music Time Hello Kitty jet. Obviously. It flies from Taipei to Sapporo and Guam. 
The Asian Hello Kitty jets are A330s but for its States-side adventure the feline cat will be emblazoned on a new B777 aircraft, the world’s largest twin-jet plane. These will likely be the only aircraft from which you might be tempted to steal the headrest cover.
As seen in Asia: Hello Kitty meals to go with the Hello Kitty interiors.
The Hello Kitty air experience also includes possibly the world’s cutest boarding passes and baggage stickers.
No matter how cute her smile, it can’t compete with her apron.
Even the toiletries are adorable.
The thrice-weekly flights from Taipei to Los Angeles will start on September 18. A European schedule is also reportedly on the cards.
The beaches on Bijindo, South Korea, are this beautiful and this empty most days of the year. 
A powdery strip of white sand tethers two ends of Bijindo island together. The top of Waesan Mountain offers this great view of the island and surrounding marine park. 
There’s only one road on the island. Cars are a rare sight. 
The one road does come with street signs. 
Camping on the beach may be preferable to staying in a hotel, which are scarce on the island. There’s a public bathroom and shower just behind the beach. 
Locals call the island Miindo, which means “beautiful island” (no-brainer). 
Only a few hundred people live on Bijindo. There are two villages on the island — Waehang and Naehang. 
Fishing boats in the harbor — a common sight. 
This popular local specialty is made with squid and hot pepper and takes its name from the ancient name of the nearby city of Tongyong. 
There are 99 islands in Hallyeohaesang National Marine Park. More than 3,300 islands are officially listed off the South Korean coast. 
A replica of Geobukseon (“Turtle Ship”), a famous Korean battleship that defended the country from Japanese attack, sits in Tongyong Harbor. Admiral Yi Sun Shin won a famous victory against the Japanese here; Bijindo was given its name in honor of that victory. 
