Thứ Năm, 1 tháng 8, 2013

How to invent your own holiday



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cbd55 130730152022 national underwear day horizontal gallery Crete plans special tourist zonesUnderwear brand Freshpair coined National Underwear Day (August 5) to market their brand of panties. The company celebrates by hiring models to parade in their underthings at New York’s Time Square. Civilians are welcome to join the fun as well.


cbd55 130730152028 world ufo day horizontal gallery Crete plans special tourist zonesEver wanted to go UFO spotting? World UFO Day is the time to do it. The day is celebrated on June 24 to commemorate the first UFO sighting, and July 2 in honor of the supposed Roswell UFO crash.


cbd55 130730152017 dance like a chicken day horizontal gallery Crete plans special tourist zonesThere’s no shortage of reasons to dance like a chicken. Some — like PETA organizers — chose to do it in protest, while others are simply fans of Arrested Development. The best time to do it, though is on May 14, aka, National Dance Like a Chicken Day.


cbd55 130730153723 town crier day horizontal gallery Crete plans special tourist zonesWhile there’s not much role for town criers these days, in the United Kingdom, some celebrants chose to honor the history of the broadcasters of old on National Town Crier Day on July 8.


cbd55 130723163241 star wars day horizontal gallery Crete plans special tourist zonesStar Wars fans have recently appropriated May 4 as their own. The date is significant mainly because it makes for a handy pun (“May the fourth be with you”). The date has become so popular that Hallmark has even introduced Star Wars Day e-cards.


cbd55 130723162801 korea hangul day horizontal gallery Crete plans special tourist zonesFans of the Korean alphabet can rejoice on Hangul Day, which commemorates the invention of the writing system. The Hangul Society created the holiday in 1926, though there has been some debate over the actual date. The day is celebrated on October 9 in South Korea, and January 15 in North Korea.


cbd55 130723161619 china qixi festival condoms horizontal gallery Crete plans special tourist zonesWhile the Qixi Festival in China is supposedly 2600 years old, it is only recently that it has been deemed China’s equivalent to Valentine’s Day. The holiday is commemorated with several ancient rituals but some newer, edgier traditions have started to make the rounds, such as this condom-blowing match.


f28ed 111128122006 black friday record horizontal gallery Crete plans special tourist zonesBlack Friday, commonly known as the biggest shopping day of the year in the U.S., has become a holiday in its own right in recent years, at least from a retail point of view. Consumers often line up as early as midnight to take advantage of pre-Christmas sales.


f28ed 130723162900 uk left handers day horizontal gallery Crete plans special tourist zonesThe Left Handers’ Club launched International Left Handers Day on August 13, 1992 to support left-handed individuals in a right-handed world. Celebrations include setting up tongue-and-cheek ‘left-only zones’, and leftie sporting and drinking events.


f28ed 130723161843 germany straw bear day horizontal gallery Crete plans special tourist zonesIn Whittlesea, England, there was once a tradition on the first Tuesday after Plough Monday to dress a local farmer in a costume made of hay and parade him around the street. The tradition ended in 1909, but was revised in 1980. In 1999, The English ‘straw bear’ made friends with its German counterpart (pictured).


f28ed 130723165253 us hammock day horizontal gallery Crete plans special tourist zonesThe origins of Hammock Day (July 22) are hazy. It is suspected that the holiday (on the American calendar) was started by a hammock company. Mainly, observers are encouraged to simply lay about.


f28ed 130723162339 india engineers day horizontal gallery Crete plans special tourist zonesOver a dozen countries celebrate their own version of Engineer’s Day in a bid not only to honor those in the profession, but to encourage others to join. In India, Engineer’s Day is celebrated on September 15 to commemorate Indian engineer Mokshagundam Vishveshwariah, aka Sir MV.


f28ed 130723162622 japan golden week horizontal gallery Crete plans special tourist zonesTechnically, on Japan’s Greenery Day (May 4), locals are meant to get out in nature. Really, though, it’s an excuse for a day off. The day initially took place on the birthday of the late Emperor Showa on April 29. It was moved to May 4 and became more orientated around nature (apparently, the emperor was a fan of the outdoors).


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(CNN) — It used to be that an event had to be truly momentous to warrant a new holiday — be it the birth of a prophet or a hard-won battle for statehood. But these days all that’s needed to craft a commemorative day is good dose of ingenuity and a marketing plan.


In case you missed it, last week we had Take Your Houseplant for a Walk Day and next week (August 7) we can all look forward to National Underwear Day and Particularly Preposterous Packaging Day.


Indeed, one man alone is probably responsible for most of the world’s more ridiculous holidays. American Thomas Roy has invented — and copyrighted — over 90 holidays in the last 26 years, including No Socks Day (May 8) and Married to a Scorpio Support Day (November 18).


But when he first started brainstorming silly things to celebrate, he had no idea that some of his inventions would one day make it onto calendars and diaries. He certainly didn’t imagine that anyone would observe them.



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a626c 130711105338 irpt fireworks paris marcia taylor horizontal gallery Crete plans special tourist zonesFor the first few weeks in July, night skies on both sides of the Atlantic are lit up by spectacular fireworks — from America’s 4th July to Bastille Day in France, with a host of international fireworks competitions in between. To honor this pyrotechnic frenzy, we asked you to send us some of your sparkiest fireworks shots from across the world.

Marcia Taylor’s day job, as a British Airways’ cabin crew member, takes her all over the world — but the 27-year-old never travels anywhere without her camera. Believe it or not but this was her first time shooting fireworks. She traveled to Paris especially for the fireworks on Bastille Day last year.

“It was a disco theme, the music started and as soon as the fireworks began the crowd had a fantastic atmosphere, every single person was on their feet singing along not taking their eyes of the fireworks,” she says.


a626c 130711105401 irpt carcassonne castle martin castellan horizontal gallery Crete plans special tourist zonesPhotographer Martin Castellan, 62, took this color cascading photo of the Bastille Day fireworks in the city of Carcassonne in the south of France. Bastille Day is celebrated on July 14 and commemorates the storming of the Bastille prison in Paris in 1789 — an event which triggered the French Revolution.

Mr Castellan says the city’s 11th century castle was built by the Cathars, a Christian sect seeking protection from the Pope’s armies, and in 1991 it doubled for Nottingham in Kevin Costner’s Robin Hood – Prince of Thieves film.


a626c 130711105353 irpt fireworks paris daniel kahan patu horizontal gallery Crete plans special tourist zonesDaniel Kahan Patu snapped this photo of the Bastille Day fireworks from his in-laws’ home in Paris. The 30-year-old art director says he could smell the smoke from the fireworks that were two kilometers away, just by standing near the apartment window.


59350 130711105346 irpt fireworks cannes min zaw mra horizontal gallery Crete plans special tourist zonesMin Zaw Mra is originally from Yangon in Myanmar but in 2003 he was doing an internship in Nice, France. When the fireworks festival in Cannes was on that summer he decided to go armed with his camera.

“They were, by far, the best fireworks displays I have ever seen. I remember vividly how I felt watching these fireworks. The sky was so beautifully lit by amazing shapes and colors. The background music made it so much more special. Seeing these fireworks made me feel like I was in a fantasy world in a fairy tale,” says the 33-year-old computer software developer.


59350 130711160223 irpt fireworks montreal mark connor horizontal gallery Crete plans special tourist zonesThis beautifully composed photo of the Montreal skyline was taken by Mark Connor from the rooftop of a friend’s apartment block during the annual Montreal fireworks competitions. The photo shows the Jacques Cartier Bridge, the Old Palace de Justice and the old Town Hall.


c82db 130711180406 irpt fireworks venice stefano baliello horizontal gallery Crete plans special tourist zonesBetween 1575 and 1577 a horrible plague swept through Venice, killing one-third of the city’s inhabitants. When the epidemic was halted the Senate, thanking the Redeemer Jesus Christ for answering its prayers, started an annual festival. Today, the Notte del Redentore is a great excuse for a party with fireworks. Local Stefano Baliello managed to capture this shot while hanging on to the railing of a boat among the thousands of revelers in July 2009.


c82db 130711160210 irpt fireworks london kenneth ngyuwai horizontal gallery Crete plans special tourist zonesKenneth Ngyuwai celebrated the first moments of 2013 in London where he snapped the crescendo of the New Year’s Eve fireworks display on the river Thames.

“Fireworks never fail to amaze me. One might say that everything there is to a firework is just a can of chemicals that produces bright light when exploded in mid-air. However, when choreographed properly as in this case with the London Eye, it creates a spectacular once-in-a-lifetime show that everyone can enjoy and talk about with their friends for years to come,” he says.


c82db 130711160203 irpt fireworks southport rob watling horizontal gallery Crete plans special tourist zonesRob Watling taught himself to take photos of fireworks when he decided to work part-time for Britannia Fireworks. He took this spectacular shot at the Southport Pyromusical Championships in summer of 2012. “There’s a bit of an art to it (and quite a lot of luck!) but I really enjoy the challenge of trying to convey the movement and combination of the different fireworks,” the 57-year-old Executive Coach says.


58dbe 130711160219 irpt fireworks montreal mingyang sun horizontal gallery Crete plans special tourist zonesEvery year Montreal celebrates summer with a series of magnificent fireworks displays by countries from all over the globe. For Mingyang Sun, the 29-year-old molecular biologist who took this photo of Pont Jacque-Cartier in Old Port Montreal, the fireworks act as a reward to the people of the city who have been anticipating summer after the long winter. “The firework decorating the night sky of this romantic city is one of the most celebrated events of the locals,” he says.


89318 130712102111 irpt fireworks seattle horizontal gallery Crete plans special tourist zonesTravis Tyler captured this stunning moment when fireworks lit up the skies over Seattle on Fourth of July in 2009. Travis was standing on Alki Beach in West Seattle and had the perfect view of the iconic Space Needle.


89318 130711181344 irpt fireworks philippines billy lopue horizontal gallery Crete plans special tourist zonesBacolod City in the Philippines has a yearly celebration for the Chinese New Year called Bacolaodiat. “Bacolaodiat is a combination of two words – Bacolod and laodiat which means festive in Chinese,” says 61-year-old local resident and businessman Billy Lopue.

The photo was taken on January 23 in 2012, which was the year of the dragon. “The place was crowded with people also waiting for the fireworks display,” he added.


3b0c0 130712111141 irpt fireworks bottle rocket horizontal gallery Crete plans special tourist zonesDan Anderson managed to capture the moment his nephew launched a bottle rocket across one of Minnesota’s many lakes, Lake Kronis, during the Fourth of July in 2012. They had carefully prepared everything to take the perfect photo, counting the seconds it took from lighting the fuse to the explosion of the firework and arranging the camera on a tripod. “We did it in one take and then ran away because the mosquitoes were eating us alive,” he says.


3b0c0 130711183130 irpt fireworks empire state building horizontal gallery Crete plans special tourist zonesMarlon Flores from Morganville, New Jersey, started shooting fireworks two years ago and he is now hooked. For this year’s Fourth of July he was determined to get a super snap of Macy’s firework display in New York City. “Empire State is a nickname for New York and is generally thought of as an American history landmark. I thought that capturing the landmark during the Fourth of July fireworks is one way of seeing how great America is,” says the 39-year-old IT consultant.


c9c70 130711183124 irpt fireworks capitol hill horizontal gallery Crete plans special tourist zonesPaul Ringsted was quite surprised when he saw that he had managed to capture the moment a plane flew just in front of the fireworks display in Washington DC.

“I was amazed that I had captured the plane just at the right moment – we had been talking on the roof about the planes coming across the fireworks and how close they must have been, I had no idea I had this shot until I looked through the photos afterwards, ” says Mr Ringsted who is originally from the UK but has lived in the U.S. for 16 years. To him the most special thing about Fourth of July is seeing America come together to celebrate its history.


dd204 130711183117 irpt fireworks new york mets citi field horizontal gallery Crete plans special tourist zonesFrank Vitucci, 37, took this colorful photo during this year’s Fourth of July fireworks display at the New York Mets Citi Field ballpark. “The game was delayed two hours, so I had to wait until 12:30am to capture the images. I had just enough time to catch my train back to Connecticut,” says the Director of Photography.


48e7b 130712102845 irpt fireworks lummi island horizontal gallery Crete plans special tourist zonesPhotographer Edmund Lowe captured this stunning photo of the fireworks over Legoe Bay, Lummi Island in Washington State on the Fourth of July in 2011. “Fireworks make adults turn into kids again,” he says. He also has some great tips for those wanting to capture iconic fireworks shots:

“The main requirement is a tripod, I use a sandbag or some other heavy object to make sure there is no tripod shake. Long exposures, up to ten seconds are required. I generally use an f-stop of f/11 to f/16 and a shutter speed of two-ten seconds. The longer exposures will also give you time for multiple reports to be visible. This fills the sky with the sparkles.”


1ab41 130712101417 irpt fireworks disney castle horizontal gallery Crete plans special tourist zonesThis photo was taken on May 12, 2013 at Disney World’s Magic Kingdom at the daily fireworks show called the Wishes Nighttime Spectacular. “The fireworks were well synchronized with the music being played in the background and was arranged in a manner that all visitors will get a good view with the castle as the backdrop,” says Kenneth Ngyuwai from Daytona Beach, Florida who captured the castle in all its glory.


1ab41 130711133139 irpt fireworks ramstein base horizontal gallery Crete plans special tourist zonesTechnical Sergeant Ernel R. Carty Jr. of the United States Air Force captured the light of the spinning Ferris wheel at the Fourth of July celebrations at the Ramstein Air Base in Germany. “It was spectacular for a multitude of reasons. To begin, it was a military celebration that opened with the German and American National Anthems. Just the opening itself set the stage for what my family and I thought were one of the most patriotic and spectacular firework displays that we have ever had the pleasure to see. The display lasted for at least 30 minutes of non-stop fireworks,” said the 31-year-old who is originally from Belle Glade, Florida.


3a69f 130711132720 irpt fireworks japan day dusseldorf horizontal gallery Crete plans special tourist zonesTom Johlen took this photo during the Japan Day in Düsseldorf. It’s a German-Japanese festival held every year in May or June. There are around 8,000 Japanese living in Düsseldorf, and the city celebrates it by arranging this festival. During the day there are music and art performances on stage and at night a Japanese firework display starts. “I like the beautiful colors and the different designs and forms of the fireworks,” he says.


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2527b 130618142942 irprt midsummer solstice sweden zinkgruvan 1 horizontal gallery Crete plans special tourist zonesSummer solstice, the longest day of the year, arrives in the Northern Hemisphere on June 21. It’s a time when bonfires are lit, traditional songs are sung and more often than not, clothes come off. Robban Kanto and his friends, who celebrated the longest day in Zinkgruvan in Sweden last year, couldn’t resist a quick skinny-dip before the night was up.


2a49e 130620105746 irprt midsummer solstice santa barbara horizontal gallery Crete plans special tourist zonesThere weren’t many more clothes on display at the Santa Barbara 3-day summer solstice parade last year. “It’s one of the largest, most festive, and longest-running events of its kind in the U.S.” said Scott London, who documented the event.


2a49e 130620103514 irprt midsummer solstice germany externsteine horizontal gallery Crete plans special tourist zonesIn Germany, the distinctive ‘Externsteine’ rock formation is an important venue for large festivals during the longest day of the year, similar to the UK celebrations at Stonehenge. Bernd Mestermann, who took this photo, has been going to this German event for 20 years.


2a49e 130612180119 midsummer maypole sweden horizontal gallery Crete plans special tourist zonesIn Sweden, where Midsummer is one of the biggest celebrations of the year, singing and dancing are central to the fun and frolics. But before all that the maypole has to be decorated and raised. Ulf Bodin took this photo in the small town of Sigtuna, an hour north of Stockholm.


After the Swedish midsummer maypole has been raised, it’s time for the dancing, which, to outsiders, might look odd, embarrassing and weird. But don’t laugh! The Swedes take their Midsummer dancing very seriously. This photo, shot by Mats Edenius, shows the end of the “rocket” dance. “It starts with low clapping going more intense, trying to make as much noise as possible. Then it takes off and everybody jumps synchronized.”


28c16 130618152814 irprt midsummer solstice dancing around pole sweden horizontal gallery Crete plans special tourist zones64-year-old Janto Marzuki captured these images of a typical Stockholm midsummer celebration in 2008, in the historic open air museum and zoo ‘Skansen’, where you can relive the days before the industrialization and see people dressed up in Swedish traditional dresses.


28c16 130620144215 irprt midsummer solstice old memories sweden horizontal gallery Crete plans special tourist zonesThis shot, however, is the real deal. It was taken in 1957 by iReporter Paul Jackson’s uncle Sven Eric Andersson on Midsummer’s Day on the Swedish island of Gotland in the Baltic Sea. Jackson, who is half Swedish, says he is very proud of his ancestry and that he always “pauses a moment to think of my Swedish relatives on midsummer evening.”


28c16 130620120035 irprt midsummer solstice croatia horizontal gallery Crete plans special tourist zonesTraditional costumes are also an important part of the midsummer celebrations in Novo Cice, a small village in central Croatia. They organize a folklore festival every year to celebrate the arrival of summer and birth of St. John the Baptist. “During the years, the festival has become bigger and we have started to get visits by folklore societies from nearby countries,” says the photographer Vedran.


28c16 130618142449 irprt solstice midsummer italy cathedral horizontal gallery Crete plans special tourist zonesValeria85 took this photo in the cathedral of Bari, Italy. She says that only during summer solstice does the light coming from the ceiling align perfectly onto the special mosaic pattern. Watching this “game of light” in the cathedral has been her midsummer tradition for a couple of years and she will be there again this year.


7fe28 130618170736 irprt midsummer solstice denmark bonfire horizontal gallery Crete plans special tourist zonesIn Denmark it’s common to have big bonfires during summer solstice. Londoner Mitchel David Needham attended the Danish ‘Sankt Hans Aften’ in 2011. “Whilst the bonfire was burning, several bands performed, a lot of families played games with their children around the fire and young people were drinking and generally having a great time!”


7fe28 130620111132 irprt midsummer solstice kyrgyzstan horizontal gallery Crete plans special tourist zones“The Uluu Ot, or Sacred Fire, has been remembered in Kyrgyz oral storytelling for 40,000 years. The Uluu Ot was rekindled in Kyrgyzstan on the summer solstice of 2010, attended by traditional cultural practitioners representing the Central Asian migration out of Africa,” says iReporter Maryka Ives Paquette


7fe28 130618181415 irprt midsummer solstice norway bergen horizontal gallery Crete plans special tourist zonesThe bonfires are also one of the highlights during Norwegian midsummer, or ‘Sankthansaften’. This photo taken by Jon-Arne Belsaas in 2009 shows one of the world’s largest bonfire made of barrels. He had hurried back to the town of Bergen from his work on a Navy ship to witness it. “I wanted to catch this magnificent sight,” he says.


7fe28 130620141027 irprt midsummer solstice finland juhannus horizontal gallery Crete plans special tourist zonesIn Finland the midsummer celebrations are called ‘Juhannus’. “Lots of people- friends and family- gather together somewhere near water and set up a huge bonfire called “Kokko” and usually drink lots of alcohol and go to the sauna. That’s just somehow the Finnish thing,” says 24-year-old Tom Rantala who took this photo during midsummer celebrations in 2011.


4abbf 130618140937 irprt solstice midsummer lappland horizontal gallery Crete plans special tourist zonesWitnessing the summer solstice in Scandinavia is an experience many from abroad want to experience at least once in their lives. Luke Isaac and his wife are currently enjoying their first midsummer in Finland. He took this photo June 17 at the Lake Äkäslompolo in Lapland, a region stretching across Norway, Finland, Sweden and Russia. He said they will watch the bonfire. “All is quiet at the moment”.


90d35 130620133250 irprt midsummer solstice lithuania horizontal gallery Crete plans special tourist zonesFor those living far from home, midsummer traditions can be a way to reconnect with one’s roots. Darius Kuzmickas shared this photo from a midsummer celebration by the Lithuanian community in Portland, Oregon . “We sing and dance until sunset.”


90d35 130620143748 irprt midsummer solstice krispy kreme horizontal gallery Crete plans special tourist zonesFor some, summer is marked by special foods. The San Diego Fair tends to adventurous taste buds during summer months. Californian Chris Morrow starts her summer by trying the fair’s food. This photo shows her husband’s Krispy Kreme Sloppy Joe. “It’s a taste conflict of sweet and savory that are not complimentary. The confusion in your mouth is weird and awesome!”


3aac3 130618143252 irprt midsummer solstice sweden zinkgruvan 2 horizontal gallery Crete plans special tourist zonesFood is indeed an important part in many solstice celebrations, especially in Sweden. 35-year-old Robban Kanto documented last year’s midsummer celebrations with his friends where they served traditional midsummer food, like pickled herring, hard bread, caviar on egg and meatballs.


3aac3 130618162108 irprt midsummer solstice yoga in times square horizontal gallery Crete plans special tourist zonesIf summer solstice celebrations sound too stressful, there is always the option to join the ‘Solstice in Times Square’ event in New York City, where thousands of people practice yoga together. “Yoga has always been associated with the sun as a life-giving and healing force,” says Asterio Tecson, who took these photos in 2012.


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“I just started doing it on a lark,” admits Roy, who used to flip through Chase’s Calendar of Events — an annual reference guide to holidays around the world — to get ideas for the morning radio show he hosted out of Lebanon, Pennsylvania. One year, he noticed a form in the back of the book inviting readers to submit their own holidays.


“I was like, ‘oh no, don’t tell me this is possible,’” he recalls. For fun, he crafted Northern Hemisphere Hoodie-Hoo Day — Roy’s answer to curing cabin fever. On February 20, observers are meant to hit the streets at noon and shout, “hoodie hoo”. To his surprise, the holiday was printed in the next edition. It wasn’t long before various media got a hold of it and started promoting the day as a fun, off-the-wall thing to do.


Shortly afterward, the letters started coming in. Roy received invitations to Hoodie-Hoo Day celebrations. Occasionally, corporations pay him to use some of his creations. A few years ago, Entenmann’s Bakery used his Eat What You Want Day in one of their ad campaigns.


“It was kind of scary,” he says. “This is how politicians get into office with these nonsensical ideas, and people buy into it.”


In 1985, Australian Elaine Fremont wanted an excuse to have a monthly party. She invented Bonza Bottler Day, which she celebrated on any day that matched the month (i.e, January 1, February 2 … ). Though Fremont passed away in 1995, her sister, Gail, carried on the tradition, and the holiday has achieved a cult status in Australia.


Official holidays don’t always follow logic, either. Japan has a law that states that when two holidays fall with a day between them, the middle day becomes a de facto holiday. According to Kylie Clark, a spokesperson for the Japan National Tourism Organization, it’s recognized that some holidays are mainly an excuse for the populace to take time off.


“Japanese people tend to be hesitant to use their annual leave,” she admits.


Read more: The world’s messiest festivals


In recent years, bolstering awareness has been another popular reason to craft a celebration. Though special interest groups often spearhead these initiatives, sometimes a day is granted importance just because a particularly enthusiastic individual thinks it should be.


Keith Milsom could be one of the most dedicated lefties in the world. He runs an online shop — founded as a brick-and-mortar storefront in Central London by his left-handed father in 1967 — called Anything Left-Handed. Though hard to prove, he strongly suspects Simpsons creator Matt Groening — himself a leftie — used the store as his basis for Ned Flanders’ shop, The Leftorium.


Several years ago, Milsom founded The Left-Handers Club, and shortly started receiving queries about starting a holiday to support left-handed people. He launched International Left-Handers’ Day on August 13, 1992. The date was picked to coincide with a slow news cycle so that it would have a better shot at garnering some media attention.


“250,000 people visited our site on the day last year. Unfortunately, that doesn’t always convert into orders,” says Milsom. “While there’s a lot of interest in left-handed products, there’s also a lot of apathy.”


Read more: Why solstice stirs libidos


Still, he’s been contacted by dozens of people who have concocted their own Left-Handers’ Day celebrations.


“It tends to be people converting their spaces in to ‘lefty-only’ zones. We’ve heard of people who own pubs and make a rule where everyone has to drink with their left hand that day. It’s fairly low-key,” he admits.


Ultimately, though, the true test of a holiday’s validity is if it gets its own greeting card. While Hallmark denies creating holidays, the company says it employs a team of 600 to research events worth celebrating. While Hallmark isn’t making Hoodie-Hoo Day cards yet, this year it started making Star Wars Day e-cards.


“We’ve seen the demand for that rise out of social media,” says Hallmark spokesperson Kristi Ernsting, who adds that customers were creating their own “May the Fourth Be With You” e-cards through the Hallmark site. The company decided to follow suit.


“People seem to really like that phrase,” she says.




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How to invent your own holiday

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